Why color matters?

 Discrimination in color 

07/08/2020, Friday

THE PROBLEM

This is one of the important topic on which I wanted to write, I mean it because I have done a lot of research and read plenty of articles, real stories etc.

I don’t understand why people discriminate between skin colors and judge people according to their skin color that, if you are fair then only you are supposed to call yourself beautiful and if you are not then you can’t call yourself beautiful. If you want to get married then your partner must be fair. If you want to go in a relationship or you are looking for someone then you will definitely look for someone who have good looks or fair, exception exists I am not pointing finger on everyone.

I know some of you will not agree, but my work is to tell the truth, any one agrees or not, i will tell the reality.

 One survey was done on one of the biggest matrimonial site in India, in which 49% men prefer fair partner and 35% women prefer fair partner (survey- 2011). The survey was done 9 years before, but there is no change in this mentality. If you have doubt, just observe your surroundings and see you will definitely find some people (maybe you) who always judge people according to their skin color.

The Harsh Truth

I don’t need to explain this, but then also I will definitely write about these companies, so-called brands and greedy actors of industry. I forgot someone, none other than the blind followers

Firstly, I don’t want to discuss name of any so called brands as we know who they are. So, I want to discuss about their propaganda and marketing strategy that if you will buy our products we will change your skin color and for proving this, they will acquire an actress or actor, who is fair by birth and these actress or actor will tell you to use their so-called fairness product.

According to a report the fairness cream category is anticipated to achieve market revenue of more than RS 5000 crore by year 2023(article of 2018). We can observe the fair skin marketing everywhere, whether it is movies, or any TV advertisement.

The Root cause 

 Now let’s talk about the root cause, this includes blind followers, inferiority complex and at last, to impress someone. First comes blind followers, these are the people who helps to grow companies which promotes unhealthy things, you will ask “how”, the answer is these people try to copy their idols and buy products whose advertisement is done by their idol. They don’t think once also that is this product is good for my health like skin products, snacks, gaming apps etc. 

So, I just want to tell blind followers that please don’t waste money of your parents, and don’t buy things which are not good for health. Never follow anyone blindly, just find reason to do that thing.

Second comes people with inferiority complex, this is another problem due to which unhealthy or useless products are present in our market. I also had an inferiority complex about becoming fair, so I know what that person feels. People with inferiority complex always compare themselves and never be happy because they always try to become the person which they are not. The main problem is, they try to change themselves from outside, due to which they try consuming these products.

So, I just want to say try to improve yourself from inside, no need to copy others, just keep working on your goal, that success will be more powerful than inferiority complex.

At last, the person who wants to impress someone. I have no problem if you want to impress someone like crush etc., but the problem is you are trying to become that person who is totally different from you. Change is necessary, but it’s a long process by which a person changes himself/herself. But when a person falls in love they want immediate result(exception exists) from themselves, due to which they started using many products which is good for short time benefit but have side effects for long time. Like, using vitamin tablets for muscle growing, using fairness packs, getting addicted to things which are not good for health.

I just want to say to the people, who have a crush. No need to change yourself from outside like trying to become fair, giving expensive gifts (without any reason) from your parent’s money, changing yourself from outside etc. If that person likes you, he/she will accept you with your reality, no need of playing with your self-respect. Love sees respect and care, not color and looks. Just remember my words.